Sponsors

ING has been a historical partner since the launch of the ING Arena, a partner that makes sense. Music is not only the raison d'être of the ING Arena, but also one of ING's top priorities. This strong and loyal partnership allows ING to connect with its customers by creating special moments and benefits.

ING's sponsorship strategy is therefore based solely on two strong vectors: soccer with the Belgian Union and music with the ING Arena. A perfect fit with ING's positioning, which encourages its customers to live life to the full, a.o. through their main passions such as music and soccer.
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